How can you convert traffic into sales?
In this video Matt Lloyd, the founder of MOBE, answers the question that many entrepreneurs ask themselves when they start driving traffic to their website:
I’m generating traffic to my website but I’m not seeing any sales, what am I doing wrong?
Let’s say you know how to drive traffic to your website and generate leads…
Why those leads don’t become customers? Why they don’t progress through your customer acquisition process?
The first reason can be related to the fact that you expect your leads to automatically become buyers without any effort on your side.
But the truth is different, you always have to be in promotion mode, either if you sell your own products or if you promote someone else’s products as an affiliate marketer.
You always have to focus on one fundamental thing: conversion.
So far you have learned how to convert people who see your landing page into email subscribers.
The next step is to learn how to convert email subscribers into buyers. And this is the most important thing for your business because no business survives without sales.
The meaning of “being in promotion mode”
What does it mean “being in promotion mode”?
How does it help convert traffic into sales?
The explanation is simple…
You never create a blog post, send an email to your list, create a video or deliver any content without a call to action.
Matt explains how to introduce a hook in the content you create, the hook allows you to capture the attention of those who consume your content.
The next step is to connect your call to action to the hook in such a way to deliver value to your audience and show them why the content you are sharing is important for them.
In the video you will see how Matt shows how a dentist appointment can be used to explain a concept related to your financial life. It can show the impact that postponing decisions can have on your finances.
The power of multiple mediums
Multiple mediums play a critical role in the generation of buyers for your business.
What do I mean with that?
Engaging with your audience via email marketing is a technique that still works very well but it shouldn’t be the only way for you to reach your potential customers.
What are the other options?
- Share content with them on your blog
- Organise a webinar for them
- Connect using videos
- Retarget them with Facebook Ads
- Invite them to your Facebook private group
This allows you to be seen by them across different platforms and to establish a stronger relationship.
People who join your list are not going to buy from you as soon as they see your offer. Sometimes it might take weeks or even months before your leads are ready to do the first purchase.
What can this do for you?
Why am I sharing this with you?
Because the concepts explained by Matt can completely change the results you get in your business. Focus on conversion is critical for you to build a profitable business both online and offline.
If you have found this useful you will find a lot more value in the program created by Matt, the founder of MOBE, a multi-million dollar business education platform.
His program shows how to start building a profitable online business step-by-step in today’s market where Internet becomes a predominant media force.
If you are thinking to start a business online or if you want to grow your existing business Matt’s program will make a big difference for you.