Why should you increase opt-in rate?
Learning how to increase opt-in rate is extremely important for your marketing for two reasons:
- Growing your email list
- Getting the most from your marketing efforts
Let’s say you landing page has an opt-in rate of 20% and you drive 300 clicks to it. You now have 60 new subscribers on your list.
Now, let’s see what’s happens when you increase your opt-in rate from 20% to 30%.
With 300 clicks you now have 90 new subscribers without spending additional money for your marketing.
Can you see why you should never stop learning how to increase the opt-in rate of your landing pages?
In this video Matt Lloyd explains how you can get people who click on your opt-in page link to opt-in.
Matt explains the concepts of:
- Opt-in page (or landing page)
- Lead magnet
- Opt-in rate
If you are asking yourself why you get lots of clicks to your opt-in pages but no opt-ins then watch this video and apply what you learn to your opt-in pages.
Keep improving your opt-in pages and learn about split testing if you have never done it before. It’s the most critical concept to optimise your website for conversions.
Matt also explains how to make your offer enticing enough to get your prospects to enter their details to get access to the resource you offer them.
Matt Lloyd is the founder of MOBE, the educational training platform that has enabled people around the world to start their own Online Business.
If you are either:
- Thinking to start your online business
- Learning how to get more leads and more customers for your existing business through Online Marketing
I suggest you to have a look at Matt’s online marketing program: