Why should you increase opt-in rate?
Learning how to increase opt-in rate is extremely important for your marketing for two reasons:
- Growing your email list
- Getting the most from your marketing efforts
Let’s say you landing page has an opt-in rate of 20% and you drive 300 clicks to it. You now have 60 new subscribers on your list.
Now, let’s see what’s happens when you increase your opt-in rate from 20% to 30%.
With 300 clicks you now have …