Have you ever heard about Google Analytics URL builder?
Let’s say you just created a blog post and you are starting advertising with Facebook Ads and Google Adwords to understand if it converts in the way you expect.
You create multiple campaigns both in Facebook and Adwords to split test and understand which ads appear to be enticing to your audience.
You configure all your campaigns with the URL of the post
and you start receiving traffic. After few days you check your stats in Google Analytics and you realise that you can’t track in a single place which campaign is driving the highest number of clicks.
Tracking links are the solution to your problem.
How does Google Analytics URL builder work?
A tracking link is the original blog post link enriched with parameters to track specific information.
How does this help you track traffic sources and campaigns in Google Analytics ?
To answer your question Google has created a URL Builder. You might also see the term UTM Builder.
How can I use Google Analytics URL builder?
STEP #1: Enter the URL of your blog post
STEP #2: Enter campaign source, campaign medium and campaign name
The mandatory fields are:
- Campaign Source (utm_source): identifies a search engine, newsletter name, advertising source (Facebook, Adwords) or other source.
- Campaign Medium (utm_medium): identifies a medium such as cost-per-click or email.
- Campaign Name (utm_campaign): identifies a specific marketing campaign.
The following fields are not mandatory:
- Campaign Term (utm_term): used for paid search to track your ad’s keywords.
- Campaign Content (utm_content): used to differentiate ads or links that point to the same URL. You could use it in your email marketing campaigns if you have two links in your email and you want to understand which link traffic is coming from.
STEP #3: Generate the URL
After clicking on GENERATE URL the following URL will be produced:
STEP #4: Shorten the URL
Considering the length of the URL generated you might want to shorten it using Bitly:
STEP #5: View campaigns in Google Analytics
Log on to Google Analytics, open the Acquisition section and click on Campaigns. You will see the campaign you have specified in your tracking links and you will be able to track the number of clicks for each one of them.
Start tracking now
Start improving tracking for your traffic today, don’t spend your marketing budget without knowing which campaigns and traffic sources produce the best results.
See you in my next post and click here if you would like to receive emails with other tips on how to improve your online marketing strategies.